There’s a noticeable shift in the way travellers are choosing their accommodation, with many prioritising sustainability and conservation. Guests are increasingly opting for stays that reflect their principles; it’s a conscious choice that puts people and planet first.
For short-term rental owners, it’s an opportunity to rethink what their properties can offer. Accommodations that showcase eco-initiatives stand out and are appealing to guests who are looking to reduce their carbon footprint. These choices have a direct impact on bookings and also influence guest satisfaction, reputation, reviews, and repeat business.
What Eco-Friendly Features Are Guests Looking for in Short-Term Rentals?
From compost bins to recycling programmes, there are several ways short-term rental owners can make their homes more appealing to eco-conscious travellers.
Waste reduction
Start with everyday essentials. The first step can be something as simple as well-labelled instructions on composting and recycling programmes. Also, swapping out single-use plastic jars with glass ones, adding reusable shopping bags, and including refillable kitchen containers are a few small ways owners can make a big impact.
Water and energy conservation
Water-saving fixtures, such as dual-flush toilets and low-flow showerheads, are just some of the ways to embed sustainability into the design of the house. Similarly, lighting and energy consumption are equally important. While adding a solar solution might not be feasible for everyone, think about small changes such as LED lighting throughout the house and energy-efficient appliances that reinforce sustainability.
Eco-friendly products
Opt for eco-friendly products in the bathroom and kitchen, where your efforts are more ‘visible’. These not only reduce waste but also help in elevating the guest experience.
Support local
Whether it’s info on weekend farmers markets, your go-to places in the neighbourhood to purchase the best sustainable products, or even recommendations on sustainable tours, guests love curated tips.
Is it Expensive to make a Holiday Home Sustainable?
Going green doesn’t mean emptying your savings account. In fact, many of the changes are low-cost but have a high impact on guest experience. Simple switches to energy-efficient lighting and upgrading to eco-friendly amenities require minimal upfront costs.
On the other hand, don’t shy away from long-term investments, such as solar panels, that have a compounding effect. With sustainability becoming a key differentiator in the short-term rental market, your green efforts can lead to a growing return on investment through higher demand, better reviews, and guest loyalty from eco-aware travellers. Plus, sustainable practices often reduce operating costs. It’s all about starting small and building over a period of time.
How Can Holiday Homeowners in NZ Make Their Short-Term Rentals More Sustainable?
To start off, think of quick wins that are often low cost (clearly labelled recycling, compost bins, eco-friendly products), and when you’re ready, consider the next step: energy-efficient appliances and installing low-flow showerheads/dual-flush toilets. These require moderate investment but also help owners save on operational costs.
The final step is all about bigger investments and long-term payoff. Solar panels, insulation upgrades, EV charging stations and rainwater harvesting all add value to your home and enhance your eco credentials.
How Do I Show Guests That My Airbnb/Holiday Home Is Eco-Friendly Without Greenwashing?
Today’s travellers can easily spot the difference between a genuinely eco-conscious stay and a greenwashed one. So, as short-term rental owners, it’s important to showcase your efforts without overpromising and underdelivering.
The first step is to mention details in your listing. It’s important to market your home right and highlight the features that make you stand out. However, it’s also advisable to avoid vague terms and generic claims such as ‘sustainable holiday home’. Instead, opt for clear communication: ‘eco-friendly bathroom amenities’, ‘solar-powered’, ‘composting available’. These are practical features that add value and are immediately noticed by travellers.
Another way of weaving sustainability into the guest experience is by adding a short note in your welcome pack about your initiatives, whether it’s a gentle reminder on how to separate food waste, a guide on locally sourced green products, or recommendations of eco cafés. These often add to a more meaningful experience for the guests.
By embracing clear, measurable actions, short-term rental owners can genuinely add value to their holiday homes. At the end of the day, sustainability is not a checklist; it’s about designing thoughtful spaces that leave a lighter footprint on the planet while creating memorable guest experiences.